A graduate in Business from the Autonomous University of Madrid. His field of activity has always been connected with new technologies and their commercial application, which led him to found, at the beginning of the 90s, the company Arache, S.L., which is concerned in remote sales. Later, he headed the Marketing and Communication Department of the Center for Cultural Interchange, in Madrid.

In 1997, he joined the Association of Employers and Industries of Spain (CEOE), as head of the SimproEspaña office , which is concerned with disseminating and developing Electronic Data Interchange (EDI) and e-commerce.

Later, he was appointed Head of the Digital Society and Innovation Area of CEOE, as head of the Secretariat of the Digital Society Commission, of the R+D Commission and of the Licences and Services Commission. The scope of action of these Commissions deals with aspects such as innovation, industrial and intellectual property, digital transformation, smart cities, data protection, industry 4.0., public assistance for R+D and the licensing system; among other things.

He is currently the Director of the Department of Digitalisation, Innovation, Trade and Infrastructure; of which the Digital Society Commissions are part; R+D; Competitiveness, Trade and Consumption; Infrastructure and Urban Planning; Licences; Transport and Logistics; and Intensive Specialist Services for People (the latter shared with the Department of Employment, Diversity and Social Protection).