Edu Ortiz leads the Strategic Alliances at SAS. She has almost 30 years’ experience, mainly in the area of business consultancy and information systems. In recent years, her priorities have been developing solutions using Cybersecurity integrated with Big Data Analytics, Artificial Intelligence, Cloud and Digital Transformation. Edu has extensive experience in transformation, business development and alliance management in international and multicultural settings. She graduated in industrial engineering from PUCMM (Dom. Rep.) and holds a Master’s of Science in Engineering from Arizona State University with a Fulbright scholarship. Edu has participated in various executive programmes such as: the PDG (General Management Programme) at IESE, the Santander W50 programme at UCLA and the Promociona programme at ESADE. To support her passion for promoting women in the technology world, Edu leads the Madrid MeetUp for Women in Machine Learning & Data Science and she was a co-founder and is the chairperson of the board of the association Women4Cyber Spain, the national chapter of the Women4Cyber Foundation of the European Cyber Security Organization.